An ad server for CTV and video. Your waterfall and your direct campaigns compete on the same request, and every request keeps a record of what happened to it.
Most stacks split the decision across tools and reconcile them at the end of the month. Here the decision and the evidence for it are the same system.
Direct deals, header bidding, and open-market bidders compete head-to-head inside a single decision, not split across tools you have to reconcile at the end of the month.
Set priority and weight with a drag. Preview every change before it goes live, and override floors for any partner, geo, or device in seconds.
The floor adjusts itself based on real buyer demand. No weekly tuning, no monthly calibration call. You set the guardrails, we hold the line.
If a change starts hurting delivery, it reverts to the last setup that was working. No on-call page, no lost revenue overnight.
Prebid.js sits alongside your other demand in the same auction. Every win, no-bid, and timeout is recorded, so you always know who won and why.
PMP, preferred, and guaranteed deals compete in the same auction as open-market, with their own floors and rules, not forked off into a separate tool.
Cap how often a viewer sees the same ad inside a time window you set. No extra latency, no separate dashboard to manage.
An ad request either arrives or it does not.
Either way, you should be able to see which.
The floor reads live buyer behaviour and moves with it, and every move is recorded with the inputs behind it.
The price is set against your own demand, not an industry average. You set the guardrails, and the engine works inside them.
Before a pricing change takes over, it runs against the current one on a limited share of your traffic and has to beat it on real outcomes. You can stop it at any point.
If fill rate deviates from the expected range, the engine flags it in real time with the context on where and why.
For every price the engine sets, you can see what it based the decision on and what happened next.
Requests, bids, impressions, fill rate, and revenue CPM, broken down by tag, demand partner, and time range. Role-scoped so each team sees only the inventory they own.
When a number looks wrong, open it. Fill by tag, bundle, and geo, down to what happened on one ad request. Pull the same data out through the API.
Drop-in JS SDK and raw VAST endpoint, IMA-compatible across Web, Mobile, and CTV.
Full CRUD for campaigns, line items, creatives, budgets, and tags, scoped per team.
Role-scoped analytics plus a full audit surface. Every model decision is captured.
Bring us your current setup. We'll walk through how the auction runs, show you the dashboard on real data, and model the revenue impact for your traffic.