For Publishers

Every impression, decided deterministically.

Build a single waterfall across VAST wrappers, OpenRTB bidders, and Prebid Server adapters. Let Sentinel set the floor. Let LKGC catch the failures. Stop babysitting your tags.

Waterfall Builder Auto-Pilot Floors LKGC Safety Net Sentinel ML IVT Monitoring Experiment Framework
Why publishers switch

Yield ops without the 3 AM page.

Three problems your team stops owning the day you switch on Adferry.

Yield leakage, closed.

ML-driven floors react to the next 15-minute window — not yesterday's report. Floors that learn from your own fill and bid history.

Bad config, self-healing.

If a waterfall change drops fill, the platform reverts to the last known good config automatically. No on-call page. No partial-revenue day.

One waterfall, every protocol.

VAST wrappers, OpenRTB bidders, Prebid Server adapters, and PMP/PG deals compete in a single rule — not forked across tools.

See how it works on the Platform page →
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Avg. fill-rate uplift w/ Sentinel
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Rev-CPM vs. static floors
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Event → Athena drillable
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Median global auction latency
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Platform uptime SLA

Bring your tag. We'll show your waterfall running in 15 minutes.

Share a test tag — we'll run it through the Waterfall Builder and Sentinel shadow-mode on a call.

Talk to Solutions → Platform Details