Run your direct and IO campaigns in the same ad server that runs your programmatic waterfall. VAST URL, line item, pacing, budget and geo targeting, all competing on the same request.
Three things your team stops fighting once direct and programmatic share one engine.
Direct and IO campaigns compete on the same request as your programmatic demand, so you stop exporting two reports and arguing about which one is right.
No burning the month's budget in three days, and no scrambling to spend what's left at the end. Delivery stays on plan without someone babysitting it.
Every impression and every dollar is on the record and yours to check, so you never have to take a monthly PDF on faith.
Tell us what you're trying to reach and what you're willing to spend, and we'll map the launch on the call.