+34%eCPM uplift · Q1
41msMedian p50 global
99.7%SIVT detection
THE PLATFORM

The engine behind
every served impression.

Built like enterprise infrastructure. Runs like a product. Billions of ad requests, six continents, and uptime your revenue can plan around.

OpenRTB 2.6 VAST 4.2 Header Bidding Prebid.js & PBS Smart Floors Yield Engine PMP · Preferred · PG Fraud Protection
Bid Requests / sec
912,400
Platform Uptime
99.99%
Median Latency
41ms
Why teams switch

The numbers that matter aren't on the roadmap.
They're on the P&L.

Fewer middle layers, fewer no-fills, and a floor engine that learns. Publishers and advertisers see the impact in the first billing cycle — not after an 18-month integration.

+34%
Average eCPM uplift
First 90 days post-migration
−62%
Reduction in no-fill events
Vs. prior ad server baseline
1wk
Typical integration window
SDK · VAST · Prebid
How the auction works

Every demand source, one auction.

Direct deals, header bidding, and open-market bidders compete head-to-head inside a single decision — not split across tools you have to reconcile at the end of the month.

Waterfall Builder

Set priority and weight with a drag. Preview every change before it goes live, and override floors for any partner, geo, or device in seconds.

Mixed direct · RTB · Prebid

Smart Floors

The floor adjusts itself based on real buyer demand — no weekly tuning, no monthly calibration call. You set the guardrails, we hold the line.

Auto-tuned per geo & device

Config Safety Net

Push a bad setup by mistake? Traffic rolls back automatically to the last setup that was filling. No on-call page, no lost revenue overnight.

Auto-restore on failure

Header Bidding

Prebid.js and Prebid Server, client-side or server-side, per partner. Every win, no-bid, and timeout logged — you always know who won and why.

Prebid.js · PBS · hybrid

Private Deals

PMP, preferred, and guaranteed deals compete in the same auction as open-market — with their own floors and rules, not forked off into a separate tool.

PMP · Preferred · PG

Frequency Control

Decide exactly how often a user sees an ad — across devices, by hour or by lifetime. No extra latency, no separate dashboard to manage.

Cross-device caps
We replaced four vendors with one platform — and watched our net yield climb every quarter since.
MR
Maya Rosen
VP Revenue · Mid-market CTV publisher
The yield engine

A floor that learns.
Without the AdOps spreadsheet.

Most floors are set once and forgotten, leaving money on the table. Ours tunes itself against live buyer behavior — and shows you exactly why it moved.

Learns from your data

Tuned on your own inventory.

Fill history, bid patterns, demand mix, seasonality — the floor adapts to your actual buyers, not an industry average. You set the guardrails; the engine finds the peak.

Safe to deploy

Nothing ships without proof.

Every model update runs in shadow against live traffic first. We only promote it after it beats the current version on real outcomes — never before.

Alerts, not pages

Catches fill drops before you do.

If fill rate deviates from normal, the engine flags it in real time — with context on where and why. No more 8 a.m. dashboards showing last night's losses.

Nothing is a black box

Every decision is explained.

For every floor the engine sets, you can see the inputs, the prediction, the action, and the result — logged per tag, per hour. Query it like any other table.

Ad delivery & measurement

Every impression, traced from bid to play.

VAST Pipeline

VAST 4.2 · inline & wrapper
  • Linear creative tracking — impression, quartile, completion, skip
  • Macro expansion — bundle, device, IP, user agent, dimensions, plus custom KVPs
  • Upstream VAST with retry, timeout, and rate-limit handling
  • Warm wrapper cache — repeated creatives served without the full round-trip

Header Bidding

Prebid.js · PBS · hybrid
  • Prebid.js wrapper — certified adapter set, unified timeouts
  • Prebid Server — hosted PBS with per-partner routing
  • Hybrid mode — client vs. server decision per partner, per request
  • Transparent logs — win, no-bid, timeout attribution per bidder

OpenRTB & Deals

open · PMP · PG
  • OpenRTB bidders compete in the same waterfall as VAST and Prebid
  • Deal orchestration — PMP, Preferred, and Programmatic Guaranteed
  • Per-bid floor resolution via Auto-Pilot at request time
  • Buyer-seat routing with always-on vs. auction-override logic

IVT & Event Tracking

pre-serve · async
  • IVT pixels injected into every served VAST creative
  • Per-demand attribution — fraud rates visible per waterfall entry
  • Non-blocking event ingest — impression, click, error, quartile
  • Sub-5-minute latency from tracked event to BI drill-down
Analytics

The data you need, without filing a ticket.

In-Platform Dashboard

Live performance, without the export-reimport dance.

Requests, bids, impressions, bid-level and impression-level fill rate, revenue CPM — broken down by tag, demand partner, and time range. Role-scoped so each team sees only the inventory they own.

LiveUpdated in-session
Role-scopedTag · advertiser
13moRetention
Advanced Drill-Down

Row-level logs. Queryable, not pre-aggregated.

Every auction event retained at row level — fill rate by tag, bundle, state, and geo at arbitrary depth. Export via API or hook directly into your data warehouse.

SQLArbitrary queries
<5minEvent → query
ExportAPI + warehouse
Developer Surface

A real API. A real SDK.
Not a ticket queue.

01

Ad-Serving & SDK

Drop-in JS SDK and raw VAST endpoint — IMA-compatible across Web, Mobile, CTV.

02

Campaign & Tag APIs

Full CRUD for campaigns, line items, creatives, budgets, tags — scoped per team.

03

Analytics & Audit

Role-scoped analytics plus Sentinel audit surface — every ML decision captured.

Security & Compliance

The certifications procurement asks for.

SOC 2 Type IISecurity · availability
ISO 27001Info-sec mgmt
MRCIVT methodology
TAGCertified against fraud
GDPR · CCPARegional compliance
IAB TCF 2.2Consent framework
<0ms
Decision budget p95
+0%
Avg. rev-CPM w/ Sentinel
0%
Platform uptime SLA
<0min
Event → drillable report
See it live

30 minutes. Your stack. Real numbers.

Bring us your current setup — we'll walk through how the auction runs, show you the dashboard on real data, and model the revenue impact for your traffic.