Every reseller in your waterfall takes a cut. Every static floor leaves money on the table. Adferry replaces the chain with one auction — and the lift shows up in your first billing cycle.
Three problems your team stops owning the day you switch on Adferry.
ML-driven floors react to the next 15-minute window — not yesterday's report. Floors that learn from your own fill and bid history.
If a waterfall change drops fill, the platform reverts to the last known good config automatically. No on-call page. No partial-revenue day.
VAST wrappers, OpenRTB bidders, Prebid Server adapters, and PMP/PG deals compete in a single rule — not forked across tools.
Share a test tag — we'll run it through the Waterfall Builder and Sentinel shadow-mode on a call.